{"id":104024,"date":"2020-07-31T08:55:36","date_gmt":"2020-07-31T11:55:36","guid":{"rendered":"http:\/\/diariotextual.com\/inicio\/?p=104024"},"modified":"2020-07-31T08:55:36","modified_gmt":"2020-07-31T11:55:36","slug":"hot-sale-las-ventas-aumentaron-40-interanual","status":"publish","type":"post","link":"https:\/\/diariotextual.com\/inicio\/index.php\/2020\/07\/31\/hot-sale-las-ventas-aumentaron-40-interanual\/","title":{"rendered":"Hot Sale: las ventas aumentaron 40% interanual"},"content":{"rendered":"<article class=\"article-body first\">\n<div class=\"article-content selectionShareable\">\n<div class=\"cuerpo\" data-twitter-link=\"\">\n<p>Los comercios que adhirieron este a\u00f1o a la campa\u00f1a Hot Sale pudieron eludir las adversidades que la\u00a0pandemia\u00a0provoc\u00f3 en la actividad econ\u00f3mica y el poder adquisitivo, ya que\u00a0el nivel de\u00a0ventas\u00a0registr\u00f3 un aumento del 40% en cantidades\u00a0en relaci\u00f3n con las de 2019.<\/p>\n<\/div>\n<\/div>\n<\/article>\n<article class=\"article-body\">\n<div class=\"article-content selectionShareable\">\n<div class=\"cuerpo\" data-twitter-link=\"\">\n<p class=\"element element-paragraph\">Entre los aspectos destacables del Hot Sale 2020,\u00a0hubo un 50% m\u00e1s de visitas que en la campa\u00f1a anterior, con m\u00e1s de 4 millones de usuarios, que en el 70% de los casos utilizaron tel\u00e9fonos m\u00f3viles\u00a0para concretar las operaciones.<\/p>\n<p>Los rubros que lideraron las ventas confirman el cambio de tendencia que ya se vislumbraba en 2019, con una predominancia de alimentos y bebidas\u00a0y, debido tambi\u00e9n a las necesidades sanitarias marcadas por la pandemia, los art\u00edculos de\u00a0limpieza y cuidado personal, con un avance de los cosm\u00e9ticos respecto de a\u00f1os anteriores.<\/p>\n<p>Los productos tecnol\u00f3gicos, punta de lanza de la campa\u00f1a en a\u00f1os anteriores, se mantuvieron en un segundo plano ante el avance de alimentos y bebidas y de limpieza y cuidado personal, con preferencia por\u00a0celulares, electrodom\u00e9sticos y aires acondicionados.<\/p>\n<\/div>\n<div class=\"cuerpo\" data-twitter-link=\"\">\n<p>Hubo un 40% m\u00e1s de empresas oferentes distribuidas en 10 categor\u00edas de productos, as\u00ed como la incorporaci\u00f3n de franjas etarias mayores a los\u00a0\u201cmillennials\u201d\u00a0y\u00a0\u201ccentennials\u201d, ya que \u201chubo un importante crecimiento de\u00a0usuarios mayores de 55 a\u00f1os\u201d.<\/p>\n<p>En cuanto a las imputaciones dispuestas por la Subsecretar\u00eda de Acciones para la Defensa de las y los Consumidores (SSADC), una vez que las empresas hayan sido notificadas deber\u00e1n iniciar los correspondientes tr\u00e1mites de descargo.<\/p>\n<p>Al respecto, la repartici\u00f3n dependiente del Ministerio de Desarrollo Productivo hab\u00eda iniciado actuaciones con m\u00e1s de quince empresas por incumplimientos en la ley de Defensa del Consumidor, principalmente con \u201cinformaci\u00f3n incierta\u201d como la de presentar rebajas de precios que no eran tales, o falta de publicaci\u00f3n de los valores previos a la promoci\u00f3n.<\/p>\n<\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Los comercios que adhirieron este a\u00f1o a la campa\u00f1a Hot Sale pudieron eludir las adversidades que la\u00a0pandemia\u00a0provoc\u00f3 en la actividad econ\u00f3mica y el poder adquisitivo, ya que\u00a0el nivel de\u00a0ventas\u00a0registr\u00f3 un&hellip;<\/p>\n","protected":false},"author":7,"featured_media":104025,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,5],"tags":[],"class_list":["post-104024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-que-pasa","category-economia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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