{"id":105509,"date":"2020-08-07T10:38:32","date_gmt":"2020-08-07T13:38:32","guid":{"rendered":"http:\/\/diariotextual.com\/inicio\/?p=105509"},"modified":"2020-08-07T10:38:33","modified_gmt":"2020-08-07T13:38:33","slug":"la-industria-del-juguete-espera-un-aumento-de-ventas-para-el-dia-del-nino","status":"publish","type":"post","link":"https:\/\/diariotextual.com\/inicio\/index.php\/2020\/08\/07\/la-industria-del-juguete-espera-un-aumento-de-ventas-para-el-dia-del-nino\/","title":{"rendered":"La industria del juguete espera un aumento de ventas para el D\u00eda del Ni\u00f1o"},"content":{"rendered":"\n<p>La\u00a0<strong>industria\u00a0del juguete<\/strong>\u00a0local mantiene <strong>expectativas favorables<\/strong> en cuanto a las\u00a0ventas\u00a0que podr\u00edan concretarse para el\u00a0<strong>D\u00eda del Ni\u00f1o<\/strong>, que se celebrar\u00e1 el pr\u00f3ximo domingo\u00a016 de agosto, y que ya est\u00e1n \u201ccomenzando a exhibir un importante dinamismo\u201d.<\/p>\n\n\n\n<p>La evaluaci\u00f3n positiva pertenece a\u00a0Emmanuel Poletto, presidente de la C\u00e1mara Argentina de la Industria del Juguete (CAIJ), quien se\u00f1al\u00f3 que, a pesar de la pandemia, el sector encara la festividad este a\u00f1o en una mejor posici\u00f3n que en a\u00f1os anteriores.<\/p>\n\n\n\n<p>Los principales factores que ayudar\u00edan a impulsar las ventas son la r\u00e1pida adecuaci\u00f3n de las empresas del sector a la modalidad de\u00a0ventas online, las\u00a0promociones\u00a0de c\u00e1maras comerciales y tarjetas de cr\u00e9dito, el\u00a0menor aumento de precios\u00a0en comparaci\u00f3n con los\u00a0juguetes\u00a0importados por la\u00a0devaluaci\u00f3n\u00a0de los \u00faltimos doce meses y, por \u00faltimo, la serie de medidas de\u00a0asistencia por parte del Estado\u00a0nacional y de las provincias.<\/p>\n\n\n\n<p>\u201cSi bien a fines de 2019 se pudo observar un freno a la ca\u00edda del nivel de actividad debido a un cambio en las expectativas, la pandemia sorprendi\u00f3 a la industria en pleno inicio del a\u00f1o 2020\u201d, reconoci\u00f3 Poletto, luego de destacar que \u201ctras la apertura de la industria luego del aislamiento, las f\u00e1bricas de juguetes se encuentran actualmente\u00a0trabajando a pleno\u00a0con el objetivo de recuperar el terreno perdido y respondiendo a la fuerte reactivaci\u00f3n observada en los \u00faltimos d\u00edas\u201d.<\/p>\n\n\n\n<p>M\u00e1s all\u00e1 de las ca\u00eddas del 40% entre abril y julio, la CAIJ resalt\u00f3 que \u201cla venta online y\/o a distancia tuvo un important\u00edsimo incremento de ventas del orden del 400% porque se demandaron juegos y juguetes para entretener y educar a los ni\u00f1as y ni\u00f1os\u201d.<\/p>\n\n\n\n<p>\u201cEsta demanda se logr\u00f3 abastecer con los stocks de los comercios, las f\u00e1bricas y la alta cantidad de productos importados que dej\u00f3 la recesi\u00f3n econ\u00f3mica iniciada en 2018\u201d, a\u00f1adi\u00f3.<\/p>\n\n\n\n<p>Poletto puntualiz\u00f3 que la industria del juguete \u201cpudo sostenerse a partir de las medidas del Gobierno Nacional y de la provincia de Buenos Aires como el Programa de Apoyo al Trabajo y la Producci\u00f3n (ATP), el Programa\u00a0ArriBA PyMEs, los\u00a0Cr\u00e9ditos al 24%\u00a0para el pago de sueldos, las facilidades respecto a las contribuciones patronales y la moratoria impositiva\u201d.<\/p>\n\n\n\n<p>Asimismo, en comparaci\u00f3n con el D\u00eda del Ni\u00f1o de 2019, los precios de los juguetes nacionales aumentaron en promedio un 40%, lo que ubica al sector en mejor posici\u00f3n ante los art\u00edculos importados, si se tiene en cuenta un aumento del d\u00f3lar del 54% en ese per\u00edodo y, adem\u00e1s, que la festividad tuvo lugar el a\u00f1o pasado una semana despu\u00e9s de las\u00a0PASO.<\/p>\n\n\n\n<p>Por otra parte, Poletto ponder\u00f3 \u201cel Programa\u00a0Ahora 12\u00a0renovado y ampliado por la Secretar\u00eda de Comercio Interior de la Naci\u00f3n para las compras online\u201d y que \u201ca partir de una reuni\u00f3n con el presidente del\u00a0Banco Naci\u00f3n, Eduardo Hecker, se logr\u00f3 implementar del 13 al 15 de agosto una promoci\u00f3n en jugueter\u00edas de todo el pa\u00eds con hasta el 30% de descuento en 12 cuotas sin inter\u00e9s con las tarjetas del BNA\u201d.<\/p>\n\n\n\n<p>Tambi\u00e9n se articul\u00f3 con el Banco Ciudad, que ofrecer\u00e1 del 10 al 13 de agosto descuentos del 30% y 3 cuotas sin inter\u00e9s en jugueter\u00edas adheridas, agreg\u00f3.<\/p>\n\n\n\n<p>En atenci\u00f3n a las restricciones a\u00fan vigentes para las ventas presenciales, la c\u00e1mara se\u00f1al\u00f3 que \u201cse inici\u00f3 una campa\u00f1a que promueve la compra anticipada y planificada con el objetivo de cuidar tanto a los trabajadores como a los clientes\u201d y \u201cse est\u00e1 promocionando la aplicaci\u00f3n lanzada por<strong>\u00a0<\/strong>FECOBA\u00a0\u2018EstoyCerca.App\u2019, una plataforma de vinculaci\u00f3n de comercios y clientes\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La\u00a0industria\u00a0del juguete\u00a0local mantiene expectativas favorables en cuanto a las\u00a0ventas\u00a0que podr\u00edan concretarse para el\u00a0D\u00eda del Ni\u00f1o, que se celebrar\u00e1 el pr\u00f3ximo domingo\u00a016 de agosto, y que ya est\u00e1n \u201ccomenzando a exhibir&hellip;<\/p>\n","protected":false},"author":7,"featured_media":32180,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,12],"tags":[],"class_list":["post-105509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-es-noticia","category-sociedad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La industria del juguete espera un aumento de 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