{"id":117047,"date":"2020-10-18T11:31:05","date_gmt":"2020-10-18T14:31:05","guid":{"rendered":"http:\/\/diariotextual.com\/inicio\/?p=117047"},"modified":"2020-10-18T11:31:05","modified_gmt":"2020-10-18T14:31:05","slug":"cayeron-251-las-ventas-por-el-dia-de-la-madre","status":"publish","type":"post","link":"https:\/\/diariotextual.com\/inicio\/index.php\/2020\/10\/18\/cayeron-251-las-ventas-por-el-dia-de-la-madre\/","title":{"rendered":"Cayeron 25,1% las ventas por el D\u00eda de la Madre"},"content":{"rendered":"\n

Las ventas<\/strong> en la tradicional\u00a0fecha del D\u00eda de la Madre<\/strong>\u00a0cayeron en un 25,1%<\/strong> frente al a\u00f1o pasado. Faltantes de mercader\u00eda y restricciones para movilizarse<\/strong> fueron algunos de los factores que incidieron en la compleja actualidad.<\/p>\n\n\n\n

El\u00a0ticket\u00a0promedio se ubic\u00f3 en $1604, un 45,8% arriba del 2019.<\/p>\n\n\n\n

En la Ciudad Aut\u00f3noma de Buenos Aires, la apertura de los shoppings (que no se miden en este relevamiento) fue otro factor que le rest\u00f3 operaciones a los negocios de barrio en esa ciudad.<\/p>\n\n\n\n

Tambi\u00e9n incidi\u00f3, y mucho, que hubo menos encuentros f\u00edsicos que otros a\u00f1os, con lo cual no hubo regalo.<\/p>\n\n\n\n

Es posible que en los d\u00edas siguientes puedan concretarse algunas compras m\u00e1s, pero este 2020 en materia de obsequios, fue en general muy malo, especialmente en las ciudades m\u00e1s afectadas por el Covid-19.<\/p>\n\n\n\n

Ya la temporada pasada la fecha hab\u00eda sido muy pobre por la recesi\u00f3n econ\u00f3mica. Y este a\u00f1o se profundiz\u00f3 esa dificultad con la crisis sanitaria.<\/p>\n\n\n\n

Se registraron faltantes de productos importados y tambi\u00e9n de nacionales que requieren de insumos procedentes del exterior, especialmente en rubros de cosm\u00e9tica y perfumer\u00eda, art\u00edculos electr\u00f3nicos y electrodom\u00e9sticos.<\/p>\n\n\n\n

Tambi\u00e9n escase\u00f3 stock en determinados modelos de celulares, que ya es un regalo com\u00fan para esta celebraci\u00f3n.<\/p>\n\n\n\n

En mayor o menos medida, el 82,2% de los comercios relevados finalizaron la fecha con bajas anuales en sus niveles de actividad. Si bien el 23,7% se esperaba este resultado, un 58,6% confiaba en m\u00e1s actividad.<\/p>\n\n\n\n

El 65,5% de los negocios ofrecii\u00f3 alguna oferta especial. Adem\u00e1s de las t\u00edpicas promociones con tarjetas, se destacaron: descuentos en efectivo, regalos con algunas compras, 3×2, 2×1, entre otras variantes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Las ventas en la tradicional\u00a0fecha del D\u00eda de la Madre\u00a0cayeron en un 25,1% frente al a\u00f1o pasado. 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