{"id":243372,"date":"2023-11-06T16:57:44","date_gmt":"2023-11-06T19:57:44","guid":{"rendered":"https:\/\/diariotextual.com\/inicio\/?p=243372"},"modified":"2023-11-06T19:55:09","modified_gmt":"2023-11-06T22:55:09","slug":"los-uniformes-de-aerolineas-argentinas-predominancia-del-celeste-y-blanco-y-con-zapatillas","status":"publish","type":"post","link":"https:\/\/diariotextual.com\/inicio\/index.php\/2023\/11\/06\/los-uniformes-de-aerolineas-argentinas-predominancia-del-celeste-y-blanco-y-con-zapatillas\/","title":{"rendered":"Los nuevos uniformes de Aerol\u00edneas Argentinas: mucho celeste y blanco, y con zapatillas"},"content":{"rendered":"\n

Aerol\u00edneas Argentinas present\u00f3 este lunes los nuevos uniformes para el personal de atenci\u00f3n terrestre<\/strong> y de vuelo con un dise\u00f1o m\u00e1s c\u00f3modo y moderno, diferenciado para el personal de tierra y de aire, obra de Benito Fern\u00e1ndez y Ricky Sarkany<\/strong>, y siempre con la predominancia de los colores que distinguen a la marca en todo el mundo. Adem\u00e1s, contempla el uso de zapatillas.<\/strong><\/p>\n\n\n\n

La presentaci\u00f3n se realiz\u00f3 en el edificio corporativo de Aerol\u00edneas Argentinas en Aeroparque y cont\u00f3 con la participaci\u00f3n de Pablo Ceriani, presidente de la l\u00ednea a\u00e9rea, Benito Fern\u00e1ndez, quien estuvo a cargo del dise\u00f1o del uniforme y Ricky Sarkany, a cargo del dise\u00f1o del calzado.<\/p>\n\n\n\n

Al acto asistieron adem\u00e1s directivos, autoridades aeron\u00e1uticas y trabajadores y trabajadoras.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Uniforme moderno<\/strong><\/p>\n\n\n\n

Bajo la consigna \u201cEl mundo moderno pide un uniforme moderno\u201d, las nuevas piezas llevan en la parte frontal la paleta de colores que distingue a la marca Aerol\u00edneas en todo el mundo.<\/p>\n\n\n\n

As\u00ed, al igual que el fuselaje del avi\u00f3n, el celeste y blanco se establece como predominante en los uniformes de vuelo,<\/strong> mientras que el azul y blanco representar\u00e1n al personal de tierra.<\/strong> Estos colores se ven plasmados en un dise\u00f1o m\u00e1s c\u00f3modo, moderno, actual y elegante al mismo tiempo.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n



Se trabaj\u00f3 en el dise\u00f1o de las piezas bajo 3 pilares esenciales: Identidad de marca, confortabilidad y comodidad\/modernidad. <\/strong>En cuanto al primer punto, se decidi\u00f3 darle m\u00e1s protagonismo al color principal del manual de identidad de marca, el Pantone 3005, un celeste que representa los colores de Argentina. Otro dato importante es que se mantiene el caracter\u00edstico pa\u00f1uelo.

Para alcanzar el resultado final, la empresa realiz\u00f3 una encuesta de satisfacci\u00f3n asociada al uniforme actual, de la cual surgi\u00f3 que m\u00e1s del 70% de quienes trabajan en la compa\u00f1\u00eda estaban de acuerdo en realizar un cambio que les permitir\u00eda una mayor sensaci\u00f3n de confort y comodidad a la hora de realizar sus tareas.<\/p>\n\n\n\n

Otros aspectos de la nueva indumentaria de trabajo son la presencia del cl\u00e1sico c\u00f3ndor a trav\u00e9s de los tintes aerodin\u00e1micos<\/strong> del dise\u00f1o, el uso de telas con spandex que permiten una mayor comodidad a la hora de trabajar que las telas r\u00edgidas y la normalizaci\u00f3n en el uso de pantalones para todos y todas, siendo m\u00e1s igualitario.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Zapatillas<\/strong>

En cuanto al calzado, se opt\u00f3 por una zapatilla vers\u00e1til, con estilo propio y confortable.<\/strong>

Otro aspecto relevante tiene que ver con la sostenibilidad, ya que el nuevo uniforme implica una reducci\u00f3n en el n\u00famero de piezas: se pas\u00f3 de 9 a 6.<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n



Tambi\u00e9n se eliminaron los galones de los trajes, utilizando pines para la distinci\u00f3n de rangos y posiciones, lo cual permite una reducci\u00f3n de costos y uso de materiales.<\/strong>

\u201cEste uniforme da cuenta de lo que queremos ser y de lo que somos: por un lado, una l\u00ednea a\u00e9rea moderna que se adapta a los cambios sociales y las nuevas formas de volar, sin por ello perder la elegancia cl\u00e1sica que caracteriza a Aerol\u00edneas Argentinas. De alguna manera, representa exactamente este momento de la empresa, en el cual se han realizado cambios que nos han permitido crecer sin perder nuestra esencia\u201d, se\u00f1al\u00f3 Ceriani.<\/p>\n\n\n\n

Por su parte, Benito Fern\u00e1ndez tambi\u00e9n explic\u00f3 en qu\u00e9 se basaron para hacer el uniforme. \u201cEl concepto nace en parte de pensar en ideas abstractas y morfolog\u00edas que representan el mundo de hoy a trav\u00e9s del trabajo de una l\u00ednea a\u00e9rea<\/strong>: modernidad, comodidad y elegancia est\u00e1n presentes en este uniforme. Es un sue\u00f1o cumplido y un hito en mi carrera poder representar a mi pa\u00eds a trav\u00e9s de una marca como es Aerol\u00edneas Argentinas\u201d, dijo.<\/p>\n\n\n\n



\u201cLos prototipos de dise\u00f1o surgen de un an\u00e1lisis est\u00e9tico y socio-cultural del momento actual, luego de haber atravesado la pandemia\u201d, dijo, en tanto, Sarkany.

<\/p>\n","protected":false},"excerpt":{"rendered":"

Aerol\u00edneas Argentinas present\u00f3 este lunes los nuevos uniformes para el personal de atenci\u00f3n terrestre y de vuelo con un dise\u00f1o m\u00e1s c\u00f3modo y moderno, diferenciado para el personal de tierra y…<\/p>\n","protected":false},"author":3,"featured_media":243377,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,11,12],"tags":[],"class_list":["post-243372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-es-noticia","category-que-pasa","category-sociedad"],"acf":[],"yoast_head":"\nLos nuevos uniformes de Aerol\u00edneas Argentinas: mucho celeste y blanco, y con zapatillas - Diario Textual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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