{"id":327008,"date":"2026-05-13T09:16:40","date_gmt":"2026-05-13T12:16:40","guid":{"rendered":"https:\/\/diariotextual.com\/inicio\/?p=327008"},"modified":"2026-05-13T17:18:46","modified_gmt":"2026-05-13T20:18:46","slug":"el-comercio-electronico-ya-representa-en-santa-rosa-un-flujo-economico-anual-superior-a-los-100-000-millones","status":"publish","type":"post","link":"https:\/\/diariotextual.com\/inicio\/index.php\/2026\/05\/13\/el-comercio-electronico-ya-representa-en-santa-rosa-un-flujo-economico-anual-superior-a-los-100-000-millones\/","title":{"rendered":"El comercio electr\u00f3nico ya representa en Santa Rosa un flujo econ\u00f3mico anual superior a los $100.000 millones"},"content":{"rendered":"\n<p>El <strong>comercio electr\u00f3nico en Santa Rosa<\/strong> ya alcanza un flujo econ\u00f3mico anual superior a los <strong>$100.000 millones.<\/strong> Esto representa de <strong>550 a 700 d\u00f3lares por persona al a\u00f1o<\/strong> que compran en <strong>Mercado Libre, tiendas online, supermercados, plataformas de servicios, turismo, indumentaria y tecnolog\u00eda<\/strong>, entre otros canales digitales.<\/p>\n\n\n\n<p>Los datos fueron revelados a Diario Textual por el docente e investigador del equipo de Innovaci\u00f3n, Administraci\u00f3n, Estrategia y Prospectiva Agroalimentaria (Iaepa) de la Universidad Nacional de La Pampa, Santiago Ferro Moreno. <\/p>\n\n\n\n<p>El investigador explic\u00f3 que para el trabajo se tom\u00f3 como base el Estudio Anual de Comercio Electr\u00f3nico de la C\u00e1mara Argentina de Comercio Electr\u00f3nico, las proyecciones poblacionales de INDEC y los datos recientes informados por Mercado Libre para Argentina en 2026. Esto permiti\u00f3 construir una estimaci\u00f3n de orden de magnitud para Santa Rosa. <\/p>\n\n\n\n<p>El punto de partida fue el gasto nacional promedio en comercio electr\u00f3nico por habitante y por comprador online, ajustado a la poblaci\u00f3n estimada de la ciudad. Bajo esa metodolog\u00eda, Santa Rosa habr\u00eda movido en 2025 alrededor de $86.000 millones anuales en compras digitales, precis\u00f3 el estudio. <\/p>\n\n\n\n<p>Al actualizar esa base con indicadores 2026, se obtuvieron tres escenarios: uno prudente, con un crecimiento del 25%, que ubica el movimiento anual en aproximadamente $107.000 millones; uno central, asociado al crecimiento de art\u00edculos vendidos informado por Mercado Libre en Argentina, que lleva la estimaci\u00f3n a $116.000 millones; y uno din\u00e1mico, alineado con la expansi\u00f3n del volumen bruto de mercader\u00eda de la plataforma, que eleva el flujo potencial a unos $121.000 millones.<\/p>\n\n\n\n<p>\u201cEn t\u00e9rminos mensuales, estos escenarios implican que la poblaci\u00f3n de Santa Rosa podr\u00eda estar canalizando entre $8.900 y $10.100 millones por mes a trav\u00e9s de comercio electr\u00f3nico, con un valor central cercano a $9.600 millones mensuales\u201d, precis\u00f3 Ferro Moreno. <\/p>\n\n\n\n<p>\u201cExpresado por habitante, el gasto online anual estimado se ubicar\u00eda entre $916.000 y $1.033.000, considerando poblaci\u00f3n total y no solamente compradores efectivos. La cifra no debe leerse como ventas captadas por comercios locales, sino como gasto digital originado en consumidores santarrose\u00f1os, distribuido entre Mercado Libre, tiendas online, supermercados, plataformas de servicios, turismo, indumentaria, tecnolog\u00eda y otros canales\u201d, explic\u00f3.<\/p>\n\n\n\n<p>\u201cEl dato central es contundente: el comercio electr\u00f3nico ya representa en Santa Rosa un flujo econ\u00f3mico anual superior a los $100.000 millones, por lo que la discusi\u00f3n estrat\u00e9gica no es si este canal importa, sino cu\u00e1nto de ese volumen pueden capturar empresas, comercios y emprendedores locales mediante log\u00edstica, medios de pago, posicionamiento digital y propuestas de valor competitivas\u201d, concluy\u00f3 el investigador.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El comercio electr\u00f3nico en Santa Rosa ya alcanza un flujo econ\u00f3mico anual superior a los $100.000 millones. Esto representa de 550 a 700 d\u00f3lares por persona al a\u00f1o que compran&hellip;<\/p>\n","protected":false},"author":7,"featured_media":309231,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,12],"tags":[],"class_list":["post-327008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portada-2","category-sociedad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El comercio electr\u00f3nico ya representa en Santa Rosa un flujo econ\u00f3mico anual superior a los $100.000 millones - Diario Textual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diariotextual.com\/inicio\/index.php\/2026\/05\/13\/el-comercio-electronico-ya-representa-en-santa-rosa-un-flujo-economico-anual-superior-a-los-100-000-millones\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El comercio electr\u00f3nico ya representa en Santa Rosa un flujo econ\u00f3mico anual superior a los $100.000 millones - Diario Textual\" \/>\n<meta property=\"og:description\" content=\"El comercio electr\u00f3nico en Santa Rosa ya alcanza un flujo econ\u00f3mico anual superior a los $100.000 millones. 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