{"id":332490,"date":"2026-08-05T11:22:32","date_gmt":"2026-08-05T14:22:32","guid":{"rendered":"https:\/\/diariotextual.com\/inicio\/?p=332490"},"modified":"2026-08-05T13:38:38","modified_gmt":"2026-08-05T16:38:38","slug":"compras-al-exterior-desde-santa-rosa-movieron-16-millones-de-dolares-en-el-primer-semestre","status":"publish","type":"post","link":"https:\/\/diariotextual.com\/inicio\/index.php\/2026\/08\/05\/compras-al-exterior-desde-santa-rosa-movieron-16-millones-de-dolares-en-el-primer-semestre\/","title":{"rendered":"Compras al exterior desde Santa Rosa movieron 1,6 millones de d\u00f3lares en el primer semestre"},"content":{"rendered":"\n<p>Las compras de productos al exterior realizadas por habitantes de Santa Rosa a trav\u00e9s de plataformas de comercio electr\u00f3nico alcanzaron un monto cercano a los <strong>USD 1,6 millones durante el primer semestre de 2026<\/strong>, seg\u00fan una estimaci\u00f3n elaborada por <strong>Santiago Ferro Moreno<\/strong>, docente e investigador del equipo de Innovaci\u00f3n, Administraci\u00f3n, Estrategia y Prospectiva Agroalimentaria (Iaepa) de la Universidad Nacional de La Pampa, revelada a <strong>Diario Textual<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-diario-textual wp-block-embed-diario-textual\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"4XNW36KdNW\"><a href=\"https:\/\/diariotextual.com\/inicio\/index.php\/2026\/08\/03\/crisis-del-comercio-pampeano-el-713-de-los-negocios-registro-caidas-en-sus-ventas-interanuales\/\">Crisis del comercio pampeano: el 71,3% de los negocios registr\u00f3 ca\u00eddas en sus ventas interanuales<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00abCrisis del comercio pampeano: el 71,3% de los negocios registr\u00f3 ca\u00eddas en sus ventas interanuales\u00bb \u2014 Diario Textual\" src=\"https:\/\/diariotextual.com\/inicio\/index.php\/2026\/08\/03\/crisis-del-comercio-pampeano-el-713-de-los-negocios-registro-caidas-en-sus-ventas-interanuales\/embed\/#?secret=lyHGOrIB7v#?secret=4XNW36KdNW\" data-secret=\"4XNW36KdNW\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>El c\u00e1lculo parte de la participaci\u00f3n poblacional de Santa Rosa sobre el total nacional, estimada en alrededor del <strong>0,25% de la poblaci\u00f3n argentina<\/strong>. Aplicando esa proporci\u00f3n al flujo nacional de compras al exterior realizadas mediante sistemas postales y servicios de courier, el escenario central ubica el gasto de los consumidores santarrose\u00f1os en torno a <strong>USD 1,6 millones<\/strong> entre enero y junio de este a\u00f1o.<\/p>\n\n\n\n<p>La estimaci\u00f3n hace referencia exclusivamente al gasto de consumidores de la capital pampeana en <strong>bienes f\u00edsicos adquiridos en plataformas del exterior y enviados mediante servicios postales o empresas de courier<\/strong>.<\/p>\n\n\n\n<p>Llevado a una escala mensual, el movimiento econ\u00f3mico representar\u00eda un promedio de <strong>entre USD 200.000 y USD 330.000 por mes<\/strong>, lo que refleja el creciente peso que vienen adquiriendo las compras internacionales realizadas por medios electr\u00f3nicos.<\/p>\n\n\n\n<p>Si bien el c\u00e1lculo es indirecto y surge de la extrapolaci\u00f3n de datos nacionales, ofrece una dimensi\u00f3n del volumen de recursos que los consumidores santarrose\u00f1os destinan a este tipo de operaciones, en un contexto de mayor utilizaci\u00f3n de plataformas internacionales para la adquisici\u00f3n de productos.<\/p>\n\n\n\n<p>Este crecimiento de compras en plataformas internacionales desaf\u00eda al comercio local, ya que cada d\u00f3lar destinado a productos adquiridos en el exterior es consumo que, en muchos casos, deja de canalizarse a trav\u00e9s de negocios de Santa Rosa y La Pampa. Esto se traduce en menores ventas para comercios de rubros como indumentaria, electr\u00f3nica, calzado, accesorios y peque\u00f1os art\u00edculos para el hogar, entre otros.<\/p>\n\n\n\n<p>A diferencia de los comercios locales, las plataformas internacionales suelen ofrecer precios m\u00e1s competitivos por diferencias cambiarias, escalas de producci\u00f3n y estructuras tributarias. La flexibilizaci\u00f3n de las importaciones para compras personales tambi\u00e9n favoreci\u00f3 esta modalidad, que gan\u00f3 terreno durante 2026.<\/p>\n\n\n\n<p>Para las c\u00e1maras empresarias, el fen\u00f3meno agrega presi\u00f3n sobre un sector que ya atraviesa una retracci\u00f3n del consumo. En los \u00faltimos meses, distintas entidades comerciales de La Pampa advirtieron que las ventas contin\u00faan por debajo de los niveles de a\u00f1os anteriores y que la competencia de las plataformas del exterior profundiza las dificultades, especialmente en los rubros donde existe una amplia oferta importada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las compras de productos al exterior realizadas por habitantes de Santa Rosa a trav\u00e9s de plataformas de comercio electr\u00f3nico alcanzaron un monto cercano a los USD 1,6 millones durante el&hellip;<\/p>\n","protected":false},"author":7,"featured_media":309115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,12],"tags":[],"class_list":["post-332490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portada-2","category-sociedad"],"acf":[],"yoast_head":"<!-- This site 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