{"id":338007,"date":"2026-10-26T20:44:58","date_gmt":"2026-10-26T23:44:58","guid":{"rendered":"https:\/\/diariotextual.com\/inicio\/?p=338007"},"modified":"2026-10-26T20:45:00","modified_gmt":"2026-10-26T23:45:00","slug":"artesanas-del-oeste-pampeano-se-capacitaron-en-marketing-cultural","status":"publish","type":"post","link":"https:\/\/diariotextual.com\/inicio\/index.php\/2026\/10\/26\/artesanas-del-oeste-pampeano-se-capacitaron-en-marketing-cultural\/","title":{"rendered":"Artesanas del oeste pampeano se capacitaron en Marketing Cultural"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Artesanas de <strong>Santa Isabel y Algarrobo del \u00c1guila<\/strong> participaron de una capacitaci\u00f3n en Marketing Cultural, a cargo de Lis Urd\u00e1niz, subsecretaria de Coordinaci\u00f3n Cultural de la Secretar\u00eda de Cultura de La Pampa. La actividad se realiz\u00f3 en el marco de un proceso de acompa\u00f1amiento orientado a fortalecer las producciones artesanales y poner en valor los saberes transmitidos de generaci\u00f3n en generaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La iniciativa se desarroll\u00f3 de manera articulada entre la Subsecretar\u00eda de Econom\u00eda Social del Ministerio de Desarrollo Social y Derechos Humanos, la Direcci\u00f3n de Descentralizaci\u00f3n y la Delegaci\u00f3n Zonal. Las participantes forman parte del taller de Creaci\u00f3n y Dise\u00f1o de Piezas en Joyer\u00eda con Saberes Ancestrales, a cargo de Tamara Anaya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La capacitaci\u00f3n dio continuidad a una instancia previa de formaci\u00f3n en dise\u00f1o y confecci\u00f3n de marroquiner\u00eda con saberes ancestrales, con especial atenci\u00f3n a los conocimientos vinculados con el trabajo en cuero y los materiales propios de cada localidad.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Identidad artesanal y herramientas de comunicaci\u00f3n<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante el encuentro, las participantes trabajaron sobre la identidad de sus producciones, la construcci\u00f3n de una propuesta de valor y la identificaci\u00f3n de p\u00fablicos potenciales. Tambi\u00e9n realizaron ejercicios pr\u00e1cticos para describir las piezas, reconocer sus materiales y t\u00e9cnicas, y comunicar las caracter\u00edsticas que las distinguen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Urd\u00e1niz destac\u00f3 que detr\u00e1s de cada producci\u00f3n artesanal existen conocimientos, t\u00e9cnicas, tiempo de trabajo y experiencias que no siempre se perciben a simple vista. En ese sentido, se\u00f1al\u00f3 que las mujeres que participan de la capacitaci\u00f3n cuentan con una trayectoria previa en oficios como el tejido y la cer\u00e1mica, adem\u00e1s de estar incorpor\u00e1ndose a la joyer\u00eda y la bijouterie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La funcionaria remarc\u00f3 la importancia de reconocer ese recorrido y valorar los conocimientos que cada artesana aporta al proceso colectivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otro de los ejes de la formaci\u00f3n fue la <strong>fotograf\u00eda con celulares<\/strong>. Se abordaron aspectos como la iluminaci\u00f3n, los fondos y el encuadre, con el objetivo de obtener im\u00e1genes que permitan apreciar fielmente los detalles, las caracter\u00edsticas y las dimensiones de cada pieza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, se analizaron distintos canales para mostrar y compartir las producciones, a partir de los objetivos, las posibilidades y los intereses de cada participante.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Promover las producciones sin perder su identidad<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La capacitaci\u00f3n propuso pensar el marketing cultural como una herramienta para reconocer el valor de las piezas artesanales y ampliar sus posibilidades de circulaci\u00f3n y comercializaci\u00f3n, sin modificar aquello que las identifica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPoner en valor lo propio, aquello que nos identifica y nos diferencia de otros trabajos, es fundamental para poder comunicarlo\u201d, expres\u00f3 Urd\u00e1niz. En esa l\u00ednea, sostuvo que la identidad de una producci\u00f3n puede estar vinculada con el territorio, los materiales disponibles, las historias personales y los conocimientos que cada artesana expresa en su trabajo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La propuesta busca que las participantes puedan reconocer qu\u00e9 distingue sus creaciones, definir a qu\u00e9 p\u00fablicos quieren llegar y elegir herramientas adecuadas para difundirlas, siempre con respeto por su identidad y sus intereses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde la Secretar\u00eda de Cultura se\u00f1alaron que el acompa\u00f1amiento a estas iniciativas articula formaci\u00f3n, identidad cultural y desarrollo local. El objetivo es fortalecer las capacidades de las artesanas del oeste pampeano, generar oportunidades para sus producciones y contribuir a la visibilizaci\u00f3n de los saberes que forman parte del patrimonio cultural de La Pampa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artesanas de Santa Isabel y Algarrobo del \u00c1guila participaron de una capacitaci\u00f3n en Marketing Cultural, a cargo de Lis Urd\u00e1niz, subsecretaria de Coordinaci\u00f3n Cultural de la Secretar\u00eda de Cultura de&hellip;<\/p>\n","protected":false},"author":4,"featured_media":338008,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,2],"tags":[],"class_list":["post-338007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-es-noticia","category-cultura"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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