{"id":95720,"date":"2020-05-31T10:59:57","date_gmt":"2020-05-31T13:59:57","guid":{"rendered":"http:\/\/diariotextual.com\/inicio\/?p=95720"},"modified":"2020-05-31T11:11:19","modified_gmt":"2020-05-31T14:11:19","slug":"compras-online-dia-llegan-santa-rosa-890-paquetes-promedio-4-500-envio","status":"publish","type":"post","link":"https:\/\/diariotextual.com\/inicio\/index.php\/2020\/05\/31\/compras-online-dia-llegan-santa-rosa-890-paquetes-promedio-4-500-envio\/","title":{"rendered":"Compras online: por d\u00eda llegan a Santa Rosa 890 paquetes"},"content":{"rendered":"<p>El docente e investigador universitario <strong>Santiago Ferro Moreno<\/strong> revel\u00f3 que <strong>a Santa Rosa llegan por d\u00eda en promedio 890 paquetes de compras en Mercado Libre<\/strong>, con una facturaci\u00f3n promedio de <strong>$4.500 por env\u00edo y 94 millones de pesos al mes.<\/strong> \u00abEl 1% de los santarrose\u00f1os compra de esa manera, entonces lo que debemos hacer es que el comercio local genere las herramientas estructurales para captar esa cuota de mercado\u00bb, dijo.<\/p>\n<p>Ferro Moreno habl\u00f3 en <strong>Radio Textual (FM Sonar 97.9)<\/strong> sobre el avance del comercio online y la necesidad de los comerciantes y prestadores pampeanos de amalgamarse a esta herramienta que avanza d\u00eda a d\u00eda. Tambi\u00e9n se refiri\u00f3 a la marcha de la plataforma de compras online que desarroll\u00f3 el municipio y la C\u00e1mara de Comercio denominada <strong>compraensantarosa.com.ar.<\/strong><\/p>\n<p><strong>\u00abNo nos hemos adaptado a ofrecer al mercado lo que el consumidor est\u00e1 demandando, que es\u00a0inmediatez y rapidez\u00bb<\/strong>, dijo Ferro Moreno.<\/p>\n<p>\u00abHicimos la semana pasada una encuesta con las seis principales empresas de log\u00edstica de Santa Rosa y los resultados revelaron que en Santa Rosa son 890 los paquetes por d\u00eda en promedio que traen los correos por compras de Mercado Libre. La facturaci\u00f3n promedio es de $4.500 pesos por paquete y 94 millones de pesos por mes que la ciudad consume en un mercado online. Quiere decir que\u00a0cerca del 1% por d\u00eda est\u00e1 comprando alg\u00fan producto por internet. Es un mercado enorme\u00bb, revel\u00f3.<\/p>\n<p>Seg\u00fan el especialista, <strong>\u00abesto es algo que vino para quedarse y vamos a tener que acostumbrarnos\u00bb.<\/strong><\/p>\n<p><strong>\u00abEl precio es una variable para optar por lo online, pero tambi\u00e9n influyen otros aspectos que tienen que ver con la rapidez, confianza, log\u00edstica de entrega y diversidad de productos\u00bb<\/strong>, puntualiz\u00f3.<\/p>\n<p><strong>\u00abHay que empezar a competir para ganarle a estas empresas (Mercado Libre) porque eso es una aspiradora de dinero que se va a otro lado\u00bb<\/strong>, advirti\u00f3.<\/p>\n<p>\u00abLo que debemos hacer, y es en lo que estamos trabajando, es generar herramientas estructurales, m\u00e1s all\u00e1 de la pandemia, para captar esa cuota de mercado online\u00bb, concluy\u00f3.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El docente e investigador universitario Santiago Ferro Moreno revel\u00f3 que a Santa Rosa llegan por d\u00eda en promedio 890 paquetes de compras en Mercado Libre, con una facturaci\u00f3n promedio de&hellip;<\/p>\n","protected":false},"author":7,"featured_media":95722,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,12],"tags":[3174],"class_list":["post-95720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portada","category-sociedad","tag-compras-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Compras online: por d\u00eda llegan a Santa Rosa 890 paquetes - Diario Textual<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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